Packaging design and print production for
Vancouver based meal kit company freshprep.
Art Direction: Jennifer Bourne
Design & Production: Rachel Goldstein
Photography: Sophia Hsin
Copy: Carissa Tham
Product Manager: Stephanie Sharpe
Fresh Prep, a Vancouver BC based meal kit company, created a line of in-house products to be sold alongside their kits. The challenge was to create a cohesive collection of packaged products that fit within brand guidelines and communicated the details and quality of the products.
The in-house line of products required a flexible design system and durable packaging to withstand moisture, handling and delivery. In order to insure the structural stability of the packaging, samples were ordered and multiple round of testing were conducted with the company's own fleet of delivery drivers.