Nala Care
The Ask
Art direction and on-set styling to create a visual identity for the new Nala Care Breast Oil which promotes intimacy and is a powerful product for prevention and healing. In addition to strong delivery of assets, a special requirement was to bring together real women (not models) and provide the comfort-level on-set to showcase their raw beauty as the main focal point.
a Celebratory, Elevated,
Authentic campaign
Focused on celebrating the theme of self-love and showcasing the ever-evolving beauty of the body at all ages, we brought on-set real bodies as models of all ages, ethnicities, sizes and genders. It was particularly important to tastefully design and ensure comfort for the models as the shoot was intimate and bared all. The shoot was well received both by the models and also commercially as it represented authenticity and was unique amongst the crowded landscape in the beauty industry.
The On Set Experience
— Hear directly from jennifer
“What made this shoot stand out was the woman that shared their stories and expressed that the safe space made them feel beautiful and grateful for their body instead of being intimidated by the environment. From a mother celebrating beating breast cancer by taking photos with her daughter to a new mom wrapping up her final breast feeding journey — what transpired on-set that day was truly something special. It brought me so much joy to be able to gift them the experience and ensure they felt comfortable in this space to share this moment.”
thank you so much for everything you contributed to the photoshoot. It would not have run as smoothly as it had without your preparation and vision. Multiple models have commented that your direction was so helpful and that you made them feel at ease. We look forward to creating together again!
Package/Scope
Interested in hiring Jennifer on-set for the Brand Styling + Art Direction package? Check-out what’s included in the base scope with the knowledge that this can be intentionally shifted to suit your brand’s needs.
Have a shoot coming up?
With the belief that every project deserves a personal touch, explore the services offered and reach out to discuss building your scope with Jennifer leading from a place of heart and expertise.
